Before you open a Shop, you’ll need:

• An 4Bike seller account with an automatic payment method on file. Learn more about creating a seller account

• An idea of what Shop features you need. Visit the Seller Centre to compare our Shop packages

Tip
Visit the Seller Centre to learn more about the benefits of setting up an 4Bike Shop.

How to set up your Shop

First, decide what subscription level you want – Basic, Featured, or Anchor.

When you’ve chosen your package, here’s how to open your Shop:

1. Go to Choose a Shop subscription in My 4Bike.

2. Choose Select and Review underneath your chosen Shop package .

3. Enter your Shop name.

4. Select Accept fees and subscribe.

Naming Your Shop

When you choose a name for your Shop, we’ll create a website address (URL) for you. We’ll remove special characters (such as apostrophes, spaces, &, !, $, etc.), add hyphens between words, and make all letters lowercase.

For example, if you name your Shop “The Bikers!”, your Shop URL will be: https://www.4bike.co.uk/str/the_bikers.

Here are some things to keep in mind when deciding upon your Shop name: 

• It can be your 4Bike username as long as it meets the requirements above

• It must start and end with a letter or number

• It can’t start with four or more consecutive letter As

• It can’t start with an “4” or “four” followed by more than a single number

• It can’t contain the following characters: <, >, or @

• It can’t be the username of another 4Bike member

• It can’t contain “www” anywhere in the name

• It can’t contain two or more consecutive spaces or non-alphanumeric characters

• It can’t end with a top-level domain abbreviation used on the Internet such as .co.uk, .com, .net, etc.

• It can’t be a name that is identical or confusingly similar to another company’s name which is protected by trademark law. Also, you can’t use a name that contains the words ‘4Bike’ or ‘PayPal’, or one that is confusingly similar to those names. See our policy Intellectual property and the VeRO program for more information

Tip
Choose a name that immediately tells buyers what you sell. For example, a straightforward name such as “Ben’s Cycling” will be more helpful to buyers than a creative name such as “Zebra Park.” This will also help search engines find your Shop when buyers are looking for the kinds of products you sell.

Open a Shop

Once you’ve subscribed to your Shop, we’ll help you get it up and running with instructions showing you how to:

• Personalise the Shop – you can choose a design and a name, and add your business logo

• Organise your inventory – you can set up custom categories and promote specific listings

• Preview how it’ll look to buyers – you can make sure everything is perfect before your Shop goes live

For more information, see our article on Managing your 4Bike Shop, or check out the Shops page on our Seller Centre.